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Cam Digital
Why Digital Marketing Qualifications Make Sense
Digital Marketing is playing an increasingly important role in a company's marketing. Much advertising spend has been moved from traditional media to new media and marketing staff are now having to make sure they understand the new language of marketing when implementing tactical tools either themselves or through agencies.
As a digital marketing company we have seen a huge upsurge in interest in digital marketing, both for training and consultancy. Where, in the past, people might have sneered at you when you mentioned Twitter or Facebook for business they are now asking questions on the best ways to implement them. More and more companies and individuals are realising that with a little bit of effort and focus they can remarkable results through digital.
With this new interest in digital marketing, there has also been an upsurge in the amount of digital marketing courses on offer: from 1-day Twitter, SEO, Google AdWords, Social Media, email Marketing and Online PR to more comprehensive courses offered by CAM, IDM, eConsultancy and various universities. Added to this you have the options of intensive, distance, part-time and blended courses.
In times of recession a Digital Marketing qualification makes sense to individuals on a variety of levels. Firstly, it means they get a chance to learn new skills which they can then apply to their own organisation. Secondly, it means they get the chance to try out and research new tools. Thirdly, it offers them the ability to learn how other companies and industries are using digital marketing. Fourthly, in this present climate candidates with recognised digital marketing qualifications (CAM, IDM, etc) stand out from their peers who don't.
From a company perspective it makes absolute sense for employees to acquire this qualification as what they learn can be applied to their business. It also means that with this new-found interest, there is a good chance that the company will stay ahead of its competitors.
We have actually seen that people who study 1-day courses often convert to digital qualifications like the CAM Diploma and vice versa. It does appear that once they have been taught these new digital skills there is a hunger to learn more.
When considering which digital course to select you should carefully consider what you would like to get out of it: is it a recognised qualification or a certificate of attendance. You need to consider the method of study that works best for you: distance, blended intensive or part-time. Each has its pros and cons: distance means you work from intensive means you can discuss issues with tutors and students. You also need to consider factors such as costs. Are you going to receive money (and time?) from your employer, pay for it yourself or receive some grant? At the moment there are grants available in England and Wales (Train to Gain and Go Wales) which provide considerable funding for those wishing to go on Digital Marketing Courses.
Whatever option you choose, you can rest assured that there has probably never been a better time to gain a digital marketing qualification.
About the Author
Marketing Tom Media is a based in Cardiff and offers digital marketing qualifications, most notably the CAM Diploma in Digital Marketing. We also work with clients on providing digital marketing solutions.
How would you get recorded shows off of a DISH DVR to a digital cam?
I want to get my shows to my computer, but I can't because my computer is too far away from my DVR. I thought the easiest way would be to get it on a digital cam then rip it onto the computer. The only problem is I don't know how to do it. Help.
I am not totally sure if this would be possible, I do not know of any digital camcorders that can capture and record this way. Your best bet would either be to connect the DVR's output to a VCR and record the shows to it. I know you said your PC is too far away but this would be your best bet. If your Digital camcorder could work you would need to connect the RCA cables (Yellow- Video cable, Red and White- Audio Cables for left and right sound) to the input of your camcorder. If you camcorder does not hace RCA Audio and Video Jacks you may be able to find an adapter the would allow all three from the DVR to one input that would connect to your camcorder.
What I did was I temporarily ran a 150 foot coaxial cable from the DVR to my PC's capture card. This allowed me to record it onto the PC and then burn them to DVD. To do this you would need to purchase a TV Tuner Capture card. If you have a laptop then you could purchase a TV Tuner Capture card for it and set it next to the DVR so you could use a short coaxial cable, or s-video, or RCA Audio and Vidoe cable. I am putting links to ENDED Ebay auction so you can see what I am talking about as far as a capture card.
For a laptop: http://cgi.ebay.com/PCMCIA-PC-TV-Capture-Tuner-Card-Intervideo-Win-DVR_W0QQitemZ180115425938QQihZ008QQcategoryZ3710QQrdZ1QQcmdZViewItem
For a Desktop: http://cgi.ebay.com/PCI-TV-Capture-Tuner-Recorder-Video-Card-w-Remote-dj_W0QQitemZ200106604492QQihZ010QQcategoryZ111509QQrdZ1QQcmdZViewItem
To get the best information or to ask questions check out this site that deals with DVR questions and upgrades. http://www.dvrplayground.com
If you have any other questions please feel free to send me an email.
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